Mcdonald s balanced scorecard

Further, company stays open during late nights for late comers and for catering to the mobile population. This includes sending managers to Hamburger University, rewarding their hard work and dedication and following up to ensure that the training programs are still successful.

The hierarchy in McDonalds restaurants in all countries appears quite similar and even if there are differences they have minimum impact on its basic American operating system Royle, The recommended action would be to give stress to those items that are cost effective and at the same time in demand.

Mcdonalds business model analysis

Customers are aware of McDonalds ability to produce highquality fast food at low prices. By ensuring that McDonalds was producing the highest quality food with exceptional speed and efficiency, the restaurants were giving themselves the best chance at retaining their customers. Daily Herald,1. Say for instance each worker serving customers should have a preset target number of customers to be served which would increase their efficiency and performance for the overall growth and strategy of the company. Focusing attention on the managers to push for consistency, integrity and McDonalds vision is what will give the company a competitive advantage in the industry. It has been seen that 15 to 20 of the restaurants are actually owned by the company while the rest is in the hands of the franchisees. On a larger scale this could add up to the overall growth and strategy of the company. McDonalds has tried to rise above with introduction of healthier menu items and a more active Ronald McDonald and cutting out characters such as the Hamburgler that promoted an unhealthy lifestyle of obesity McDonalds Corporation, Overview, para. Learning and growth can focus on a number of important concepts. Health consciousness has also become another factor in regards to competition. Customers may feel like making healthier choices, such as sub sandwiches or salads at Subway McDonalds Corporation, History, para. Technology will play an important part in giving employees the ability to work quicker and more efficiently and cut waiting times in line. This is made possible by five factors that focus on giving the very best to the customers and these are people, products, place, price and promotion. First of all, product innovation takes place off site to allow for training and development. The training in this regard should be imparted to the staff accordingly.

In the case of beverages McDonalds restaurants has also started introducing its unique high premium coffee. In Asia-Pacific, Middle East and African markets McDonalds strategic plans can be summed up as offering food on convenience, breakfast and main menu and their extensions and value addition.

mcdonalds benchmarking strategy

Producing and shipping these products across the globe is some of these suppliers whole business McDonalds Corporation, Overview, para. McDonalds creation and distribution of its products are not necessarily unique or different.

Mcdonald s balanced scorecard

There are a few ways that McDonalds is working on increasing their profitability. Employees need to have the knowledge, training and development to succeed in the company and provide exceptional customer service and training of new employees. A store manager would probably like to specify the areas that finances can be improved. Each manager is allotted a certain fund to train workers and staff under him and he evaluates their performance through a performance appraisal report. A store manager would probably like to specify the areas that finances can be improved. From the customer perspective, mystery shopper scores and drive-thru service times are the key areas of focus. Technology will play an important part in giving employees the ability to work quicker and more efficiently and cut waiting times in line. This includes sending managers to Hamburger University, rewarding their hard work and dedication and following up to ensure that the training programs are still successful. By eliminating the possibility of losing business to competitors, losing suppliers and being aware of equivalent products and potential entrants into the market, McDonalds can continue to differentiate itself and maintain its relations with suppliers, employees and customers.

McDonalds operates on a cost leadership strategy, encouraging lower prices for commonly produced goods.

Technology will play an important part in giving employees the ability to work quicker and more efficiently and cut waiting times in line.

Mcdonalds balanced scorecard pdf

Mystery shoppers are also used in McDonalds to ensure that the vision of McDonalds is being upheld and that training programs at Hamburger University remain effective Speizer, para. Keeping the balanced scorecard effective in its operations around the globe is the key to McDonalds success. Say for instance each worker serving customers should have a preset target number of customers to be served which would increase their efficiency and performance for the overall growth and strategy of the company. Customer perspective will need focus on many areas including number of new customers, retaining existing customers, speed, pricing, quality and service. Learning and growth can focus on a number of important concepts. One level of expected level of performance is by giving each worker under each manager a target to fulfill. The McDonalds Restaurants The Company and its Objectives through Balance scorecard McDonalds is the worlds largest fast-food restaurants chain and has more than 30, restaurants in over countries. One target or expected level of performance for each restaurant is to keep its current achievement at a slightly higher level in order that the customers are served with more perfection and thereby making the cash flow even better. Again, by focusing itself strategically as a locally operated restaurant it gains the advantage and leverage of serving customized food globally yet be firmly rooted by the local standards and preferences. McDonalds Corporation. Each manager is allotted a certain fund to train workers and staff under him and he evaluates their performance through a performance appraisal report.

Costs could be calculated and certain food items could be produced less if it is not viable at certain location. Competency exams are given to students and follow-ups are done to evaluate the effectiveness of the training.

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(DOC) McDonald's Strategic Analysis