Comps will likely improve next year, as deflationary pressures ease, likely in the second half of the year. These brands accounted for about a quarter of total sales in fiscal Facing - External Strategic Factors New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future.
New environmental policies — The new opportunities will create a level playing field for all the players in the industry. Kroger offers a wide spectrum of store formats to gratify all kinds of shoppers. The best way to analyze all of these elements is by doing a SWOT analysis.
Rising premiumisation of products 1. Consequently, Kroger has significant pricing power among food suppliers and producers, not to mention economy of scale advantages against smaller grocery retail chains.
Many consumers are becoming more interested in health and wellness, and are therefore more interested in eating and drinking products that are all natural and organic. They want to buy the best offerings available by paying the minimum price as possible. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix.
New trends in the consumer behavior can open up new market for the The Kroger Co.