Comparative analysis of vodafone and airtel

The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive. Now the cellular market in pune is considered as a highly competitive one.

Marketing strategy of vodafone

Vision "As we spread wings to expand our capabilities and explore new horizons, the fundamental focus remains unchanged: seek out the best technology in the world and put it at the service of our ultimate user: our customer. Leading international telecommunication companies such as Vodafoneand SingTel held partial stakes in Bharti Airtel. These were valuable qualities, but they only took Airtel far enough to establish its presence in the market. Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India. Pramendra kumar Singh, H. Earlier, the branding strategy was aimed at roping in only interested customers — that is, customers who were already inclined to opt for mobile services. Bharti is focusing on two factors to make pre-paid cards more attractive. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. Bharti could have addressed the customer by rationally explaining to him the economic advantage of using a mobile phone. By that time, Bharti was already the leading cellular subscriber in Delhi with a base of 3. To know how the company has been successful in encountering the aggressive marketing strategies of competitors.

Indeed, anything that think is possible is possible with Airtel Magic. In order to deliver the concept, Airtel offered rock bottom tariff rates 25 paise for 30 seconds at night to Youtopia customers — a time when they make the maximum number of calls.

Marketing mix of vodafone

To achieve its objectives Bharti did three things. For the average consumer, owning a cellular phone was expensive as tariff rates at Rs 8 a minute as well as instrument prices were steep — sometimes as much as buying a second-hand car. Leading international telecommunication companies such as Vodafoneand SingTel held partial stakes in Bharti Airtel. Price war is going on between them. This report also contains the basic marketing strategies that are used by the Airtel Company of manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect and government policies. It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a national or an international brand will continue to rise but also the time taken to do so will be longer and will need sustained and focused efforts. The company is also joining hands with local grocery shops which will enable users to recharge their cards by just making a phone call to the shop. Right now, the company is unwilling to discuss the new positioning in detail. Such a customer used the phone sparingly- mostly for emergencies — and was not willing to pick up a normal mobile connection with its relatively high rentals pre-paid cards do not include rental charges. The cost per picture is between Rs 5 to Rs 7.

Rural penetration too holds vas t potential to bring about growth. The system will not only save users the hassle of going out and buying a card every time it expires but also enable mobile companies to reduce the cost of printing and distributing cards.

Vodafone research paper

Hence forth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Working on the above game plan Bharti is constantly coming up with newer product offerings for the customers. With Youtopia, Airtel hoped to reverse that. To achieve its objectives Bharti did three things. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. Free support and services In every district and big towns Vodafone opens its service centers to provide better support and services. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. The other experiment that Bharti has worked on is to go in for product segmentation through the Tango brand name. This Term Paper tells us about the various Marketing Mix Elements that are used by the Vodafone and Airtel together with their comparative study. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive. But Sachdev says that such a strategy would not have worked for the simple reason that the value from using the phone at the time was not commensurate with the cost. The idea was to make the brand affordable, accessible and, most importantly, feasible as a means of expanding the market even faster.

Also, a survey showed that 50 per cent of the new customers choose a mobile phone brand mostly word-of-mouth endorsements from friends, family or colleagues.

Did it work? Business matrices like net sales, profit after tax, market capitalization and level of satisfaction of the customers are important indicators depicting the stand of the companies in the market.

comparative analysis project report

Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness.

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